Core Values: 5 PROs




Enthralling the hearts of others through distinction

Prominent People

Have the strength of a warrior, who is a match for thousands Work like a president、party like a king、learn like a child
(In Japan, a president is viewed as someone who devotes their life to their country’s service and world peace 24/7.)

Prominent Service

Create an impact through BCon’s original training techniques by “designing the best human and organizational development solutions”

Prominent Company

Even a small organization can be important! Winning without fighting is the greatest tactics. We aim to be the role model of other organizations around world, so that they say “We want to be like BCon!”



Doing what you love passionately to earn money is the greatest pleasure


Be first-class. It is said that it takes over ten thousand hours of focused effort to become a professional! Ningenryoku (human power)!

Give it your best

Be earnest! Don’t give up! Don’t be lazy!


Self efficacy Self esteem (social capital)



Showing initiative, moving forward and being ahead

Creating Enterprise

Innovation! Swallow your pride and try new things! If you are 60% sure then move forward!

Creating Demand

Have a wide perspective and make preparations to react to any situation.
When deep in fall prepare for winter

Discovering client needs through BCon technology!

It is important for us to help our clients to be aware of their needs!



Adapt and orient to evolve to the next stage

Unreasonable demands are the catalyst for growth!

Be competitive!

Competition creates progress!!

No growth without introspection!

Write down the things you notice and learn.



Enriching people! Enriching organizations! Enriching society!

Enriching individuals

Be financially sound to be morally sound! (Our thinking is that a financially sound organization will have less incentive to commit misdeeds)
Stand out! Become the trendsetter!

Enriching organizations as well

Profit is the most important requirement. Work towards maximizing profit in any situation! BEP = 70%

Contribute to society through sustainable management

One of our motto is “Clean break from misdeeds, raise profits, lasting entity” to contribute to human development, growth, and education in the world! Increase social capital.