In Japan, the turtle is a symbol of longevity. Although it is small, it is also lean and thrifty, helping it live well and long. The tale of the turtle and the hare tells us that the turtle wins the race against a faster opponent by moving continuously at a steady pace. For us, the turtle symbolize our value of continuous and steady growth, continual growth that enables us to live long (and well) regardless of organization size.
Also taking from the turtle concept, we have adopted a lean organizational structure that allows employees make timely decisions, then take prompt actions to solve problems as they occur in the day-to day operations of business, while constantly improving productivity.