How Should Businesses Respond to Coronavirus - Finding a Path Towards Wise Action

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How Should Businesses Respond to Coronavirus - Finding a Path Towards Wise Action

Monday, May 25, 2020
Author: Martin Rich

This video is a part of our series: Working Together to Go Through Hard Times

Martin Rich explains 3 important points to pay attention to in the middle of crisis and afterwards:

  • Why the well-being of peoples around you is incredibly important, especially in the middle of crisis like now
  • How we can position our business (adapt) in the current situation
  • How we rebuild after the crisis; back to "business as usual", or to build it better

About author:
Martin Rich is a sustainable investment specialist, with over 20 years experience in both mainstream and impact finance.
He is also a Non-Exec Director and Chair of the Endowment Investment Committee of Access Foundation, and a member of assorted investment/advisory committees for Panahpur, Social Investment Business, Christian Aid and, formerly, the Asset Allocation Working Group of the G7 Social Investment Task Force.
Martin holds a double-Masters in Engineering from Queens’ College, Cambridge.


"Working Together to Go Through Hard Times" is an effort from BCon to contribute in providing some insights for leaders to cope with the unprecedented situation like the current COVID-19 pandemic by reaching out to researchers and experts who has been working closely with us to share their views.

The COVID-19 pandemic has its effect far-beyond the spread of the disease itself, it is causing human, economic and social crisis. In the world full of uncertainties, where business-, social-, and political leaders are struggling, we need to, more than ever, collaboratively work together to overcome the difficulties by leveraging our strengths, experiences and expertise.

Hope the writings will be an encouragement to think and act right through the difficult time.

Find more contents around the series here.