What You Need to Know about Your Costumers
Some basic, yet important questions need to be asked to understand our customers. Among those are:
1. Who is my customer?
The more you know about your customer, the better it is. All information you can possibly gather will prove useful as you design customer packages and selling plans. An example of important information is age, gender, marital status, location, and interests. Another important question you need to answer is whether you are selling directly to your customer? Or are customers introduced to your products through another party? Designing products, and services, in addition to creating a good customer experience, relies heavily on answering these questions.
2. Why does my customer need my product?
Are there specific occasions that trigger my customers to buy my products? For example, Valentine’s day could be a trigger for buying flowers, wedding rings, soft toys, balloons, etc. The same goes for Christmas. Therefore, knowing what triggers and reasons lie behind customers buying my product or using my service will help a lot in addressing customers' needs.
3. How does my customer prefer buying my product?
Does your customer prefer buying your product through an online platform? Facebook page? Or do customers prioritize visiting your store? Knowing the preference of your customer in getting in touch with your product will help you focus more and promote your offers at favorable destinations. As an example, after the pandemic, many customers are now more used to online purchasing for most products, therefore, service providers need to have an effective running online selling system that caters to customers' needs.
4. What does my customer expect of me?
Understanding customers’ expectations and realizing them plays an important role in customer satisfaction. While delighting customers rely heavily on exceeding customers’ expectations, thus, leading to repeated business. Therefore, getting into your customers’ minds will always be in your favor.
5. How does my customer see me?
Realizing how your customer perceives you are part of their expectations of you as well. The way they perceive you is probably a result of their experience with you. Therefore, understanding how they see will also help you understand what they expect of you. Surveys, events, follow-up phone calls, and feedback forms could be used to help you realize this.
The key is when a customer walks away, thinking, 'Wow, I love doing business with them, and I want to tell others about the experience.'" - Shep Hyken - Connor J. Wilson
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