The Natural Step Case Study: NIKE
With so many stakeholders, are your solutions simple, unified, and universal?
In 1998, The Natural Step began to work with Nike to help it apply the principles of sustainability to its business operations, and the company formalized its commitment to sustainable commerce with an official policy statement later that year. Hundreds of Nike employees were trained to use The Natural Step Framework between 1998 and 2001, leading to numerous innovative programs to further its sustainability goals.
In 2008, Nike partnered with The Natural Step again to help assess and further develop its approach to product innovation by defining a long-term vision for sustainable products. The resulting North Star vision and innovation goals position Nike to
become a leader in sustainable product innovation and navigate toward a sustainable future.
Read more in this article:
- From humble beginnings to global player
- Responding to changing expectations
- The Principles of Sustainability
- Creating incentives for change
- ..and more!
