Bridging The Communication Gap

With LIFO® Techniques for Influencing Key People

Tuesday, October 10, 2017
Author: Stuart Atkins

Bridging The Communication Gap

The Golden Rule is a timeless moral precept: "Do unto others as you would have others do unto you". This principle has great common-sense appeal, but ironically it doesn't work very well as an effective guide to communication. The problem is that not everybody wants to be treated the same way--and most likely, not our way!

The key to effective communication is recognizing what is important to other people and communicating the way they prefer. This is the essence of the New Golden Rule: Do unto others as they want to be done unto.

Others open up to us when we address what is important to them--not us. If we focus on things that aren't important to them, they are likely to shut us out. And continuing to "talk at" people who are closed to communication generates resistance that makes it even more difficult to get through.

Learn more about Life Orientations® (LIFO) here

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